ืขืกืง ื—ื“ืฉ: ืชื ื•ืคื” ืื• ื”ื™ืฉืจื“ื•ืชย ื•ืฉืงื™ืขื”

ื”ื—ืœื˜ื” ืขืœ ื”ืงืžืช ืขืกืง ื—ื“ืฉ ืžืœื•ึผื•ึทื” ื‘ืชืงื•ื•ื” ืœื”ืฆืœื—ื” ื•ื‘ืืžื•ื ื” ืฉื–ื• ืชื”ื™ื” ืžืžื•ืฉื›ืช ื•ื™ืฆื™ื‘ื”.

ืื‘ืœ ื”ืžืฆื™ืื•ืช ืžื•ื›ื™ื—ื” ืฉืจื•ื‘ ื”ืขืกืงื™ื ื”ื—ื“ืฉื™ื ืœื ืžื—ื–ื™ืงื™ื ืžืขืžื“. ืื—ืจื™ ื›ืžื” ืฉื ื™ื, ื”ื ื ืกื’ืจื™ื.

ืžื“ื•ืข ื–ื” ืงื•ืจื”? ืžื” ื’ื•ืจื ืฉืขืกืง ืฉื”ืชื—ื™ืœ ื‘ืชื ื•ืคื” ืžื’ื™ืข – ืžื”ืจ ืžืื•ื“ – ืœื”ื™ืœื—ื ืขืœ ื”ืฉืจื“ื•ืชื• ื•ื‘ืกื•ืฃ ืฉื•ืงืข ื•ื ืกื’ืจ?

ื›ืœ ื™ื•ื–ื ืขืกืง ื—ื“ืฉ ื—ื™ื™ื‘ ืœื–ื›ื•ืจ ืืช ื›ืœืœ ื”ื–ื”ื‘:

ืกื•ืฃ ืžืขืฉื” ื‘ืžื—ืฉื‘ื” ืชื—ื™ืœื”

ื—ืœืง ื‘ืœืชื™ ื ืคืจื“ ืžืžื—ืฉื‘ื” ืœื”ืงืžืช ืขืกืง ื—ื“ืฉ ื”ื•ืย  ื”ื›ื ื” ืชื•ื›ื ื™ืช ืขืกืงื™ืช. ื›ื™ ืœื”ืงื™ื ืขืกืง ืœืœื ืชื•ื›ื ื™ืช ืขืกืงื™ืช ื“ื•ืžื” ืœื ื™ื•ื•ื˜ ืœืœื ืžืฆืคืŸ.

ืชื•ื›ื ื™ืช ืขืกืงื™ืช ืœืขืกืง ื—ื“ืฉ ืžืคืจื˜ืช ืืช ื”ื™ืขื“ื™ื ืฉื™ืฉ ืœื”ืฉื™ื’ ืœืจื•ื•ื—ื™ื•ืช ื•ืœื”ืฆืœื—ื” ืžืžื•ืฉื›ืช, ื‘ื•ื“ืงืช ืืช ื”ื—ื–ืงื•ืช ื•ื—ื•ืœืฉื•ืช ืฉืœ ื”ืขืกืง ื”ืขืชื™ื“ื™, ืฉื•ืงืœืช ืืช ื”ืกื‘ื™ื‘ื” ื”ืขืกืงื™ืช ื•ืืช ื”ืžืชื—ืจื™ื, ื‘ื•ื—ื ืช ืืช ื”ืฆื•ื•ืช ื•ื”ืžื™ื•ืžื ื•ื™ื•ืช ื”ื ื—ื•ืฆื•ืช, ืงื•ื‘ืขืช ืžื“ื™ื ื™ื•ืช ืœื’ื‘ื™ ื›ืœ ืžื•ืฆืจ ื•ืฉื™ืจื•ืช ื•ืžืฆื‘ื™ืขื” ืขืœ ื”ืžืฉืื‘ื™ื ื”ื“ืจื•ืฉื™ื ืœื”ืคืขืœืชื• ืขื ื™ืฆื™ื‘ื•ืช ืคื™ื ื ืกื™ืช.

ื‘ืงื™ืฆื•ืจ, ืชื•ื›ื ื™ืช ืขืกืงื™ืช ืœืขืกืง ื—ื“ืฉ ืžืฆื™ื™ืจืช ื ืชื™ื‘ ื”ืžื•ื ืข ืืช ืฉืงื™ืขืชื•.

ื‘ื ื•ืกืฃ, ื”ื™ื–ืžื™ื ื™ืฆื˜ืจื›ื• ืœื”ืฆื˜ื™ื™ื“ ื‘ื›ืœื™ื ืœื ื™ื”ื•ืœ ื™ืขื™ืœ. ืกื•ื’ ื”ื›ืœื™ื ืžืฉืชื ื” ื‘ื”ืชืื ืœืืคื™ื•ื ื™ื ืฉืœ ื”ืขืกืง ื”ื—ื“ืฉ, ืืš ื‘ืœืขื“ื™ื”ื ื”ื•ื ืขืœื•ืœ ืœื’ืœื•ืฉ ืœืžืฆื‘ ืฉืœ ื”ืฉืจื“ื•ืช.

ืœื‘ืกื•ืฃ, ื™ื”ื™ื” ืฆื•ืจืš ืœื‘ื ื•ืช ื›ืœื™ื ืœื‘ืงืจืช ื”ืชื•ืฆืื•ืช ื‘ื–ืžืŸ ืืžืช. ื”ื—ืœ ืžื ืงื•ื“ืช ื”ืื™ื–ื•ืŸ ืฉืœ ื”ืขืกืง ื•ืขื“ ืชืงืฆื™ื‘ ื•ืชื–ืจื™ื ืžื–ื•ืžื ื™ื. ื”ืขื“ืจ ืžื ื’ื ื•ื ื™ ื‘ืงืจื” ื—ืฉื•ืฃ ืืช ื”ืขืกืง ืœื”ืคืชืขื•ืช. ืœื ื‘ืจื™ื ืœื”ื™ื•ืช ืžื•ืคืชืขื™ื ื‘ื ื™ื”ื•ืœ ืขืกืง.

ืœื ื• ื™ืฉ ื™ื“ืข ืžืงืฆื•ืขื™ ืจื—ื‘ ื•ื ื™ืกื™ื•ืŸ ืขืฉื™ืจ ื‘ื‘ื ื™ื™ืช ืชื•ื›ื ื™ื•ืช ืขืกืงื™ื•ืช ื•ืžื ื’ื ื•ื ื™ ื‘ืงืจื”. ืื ื• ืžืงื ื™ื ืœืš ื›ืœื™ื ื ื™ื”ื•ืœื™ื™ื ืืคืงื˜ื™ื‘ื™ื™ื ื•ืžืœื•ื•ื™ื ื•ืžื“ืจื™ื›ื™ื ืื•ืชืš ื•ืืช ื”ืฆื•ื•ืช ืฉืœืš ื‘ืชื”ืœื™ืš ื”ื”ื˜ืžืขื” ื•ื‘ืฉื™ืžื•ืฉ ื”ื›ืœื™ื ื”ื—ื“ืฉื™ื.

ืฆืจื• ืงืฉืจ ืืชื ื•

ืคื’ื™ืฉืช ื”ื›ืจื•ืช ืจืืฉื•ื ื” ืœืœื ื”ืชื—ื™ื™ื‘ื•ืช

ื”ื™ื—ื•ื“ื™ื•ืช ืฉืœื ื• ืžื•ืฉืชืชืช ืขืœ ื™ื“ืข ืจื—ื‘ ื•ื ื™ืกื™ื•ืŸ ืžืขืฉื™ ืจื‘ ืฉื ื™ื ื‘ื”ืงืžื” ื•ื‘ืœื™ื•ื•ื™ ืขืกืงื™ื ื•ื‘ื ื™ื”ื•ืœ ื•ืฉื™ื•ื•ืง.ย ื‘ื•ื ื ืฉืœื‘ ืืช ื”ื™ื“ืข ื•ื”ื ื™ืกื™ื•ืŸ ืฉื™ืฉ ืœืš ื‘ืชื—ื•ื ืขื™ืกื•ืงืš ืขื ื”ื™ื“ืข ื•ื”ื ื™ืกื™ื•ืŸ ื”ื ื™ื”ื•ืœื™ ื•ื”ืขืกืงื™ ืฉืœื ื• ืขืœ ืžื ืช ืœื”ืฆืžื™ื— ืืช ื”ืžื™ื˜ื‘ ืžื”ืขืกืง ืฉืœืš

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ืฆื•ืจ ืงืฉืจ

ื“ื•ื“ ื’ืจื•ืก

ื“ื•ื“ ื’ืจื•ืก, ื™ื•ืขืฅ ืขืกืงื™ ื•ืฉื™ื•ื•ืงื™, ืจื•ืื” ื—ืฉื‘ื•ืŸ, MBA ื‘ืžื ื”ืœ ืขืกืงื™ื

ื“ื•ื“ ื’ืจื•ืก

ื“ื•ื“ ื’ืจื•ืก ื”ื•ื ื‘ืขืœ ืชื•ืืจ ืฉื ื™ ื‘ืžื ื”ืœ ืขืกืงื™ื, ืจื•ืื” ื—ืฉื‘ื•ืŸ, ืžื•ืžื—ื” ื‘ืชื•ื›ื ื™ื•ืช ืœืคื™ืชื•ื— ื›ืœื›ืœื™ ื•ื‘ืขืœ ื ื™ืกื™ื•ืŸ ืขืกืงื™ ื•ื ื™ื”ื•ืœื™ ืฉืœ 40 ืฉื ื” ื‘ืืจืฅ ื•ื‘ืขืœื. ืขื“ ืฉื ืช 1993 ืฉื™ืžืฉ ื‘ืชืคืงื™ื“ื™ ื ื™ื”ื•ืœ ื‘ื›ื™ืจื™ื ื‘ื—ื‘ืจื•ืช ืคืจื˜ื™ื•ืช ื•ืฆื™ื‘ื•ืจื™ื•ืช, ืชืขืฉื™ื•ืช ื•ืžืกื—ืจื™ื•ืช.

ืžืฉื ืช 1993 ื“ื•ื“ ืžืชืžืงื“ ื‘ื™ื™ืขื•ืฅ ืขืกืงื™, ืฉื™ื•ื•ืง ื•ืžื›ื™ืจื•ืช, ืœื™ื•ื•ื™ ืขืกืงื™ื ืงื˜ื ื™ื ื•ื‘ื™ื ื•ื ื™ื™ื ืœื™ื™ืฉื•ื ืคืชืจื•ื ื•ืช, ื”ืคืขืœืช ื›ืœื™ื ื ื™ื”ื•ืœื™ื™ื ื•ื‘ื‘ื ื™ื™ืช ืžืขืจื›ื•ืช ืฉืœื™ื˜ื” ื•ื‘ืงืจื” ืฉืœ ื”ืชื•ืฆืื•ืช. ื”ื•ื ื›ื•ืชื‘ ื•ืžืคืจืกื ื•ื™ืจื—ื•ื ื™ื ืžืงืฆื•ืขื™ื.

ืœื”ื‘ื™ื ืขืกืง ื—ื“ืฉ ืœื”ืฆืœื—ื”

ืขืกืง ื—ื“ืฉ, ื“ื•ื“ ื’ืจื•ืก